The guys and girls up on the screen during Rap City, TRL, and The Box marathons were heroes. While there's a certain appeal to the 'anyone can do it' mantra of today's YouTube-uploading youth, the exact opposite is what was so staggering about rap videos in the '90s. The '90s brought a visual element to the culture in a major way, allowing for a greater avenue for self-expression and cultivating superstars off presence and personality alone. Dre's production on Doggystyle ruled the headphones of many a listener, but the reigns of those artists and so many others was about so much more than simply hearing the music. Sure, Ready To Die sounded amazing banging out of car speakers, and Dr. As the genre moved from urban niche to mainstream phenomenon, the music videos got more thought out, more expensive, and, in many ways, a lot better. This growth was especially notable in rap music. With new technology emerging and a decade of familiarity with the format in the bank, expressing a song's concept via the relatively young visual medium was just starting to hit its stride. The music video began to reach its full potential in the 1990s.

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